I Can't Believe It's Yogurt!

I Can't Believe It's Yogurt
Type Franchise
Industry Restaurant
Founded Dallas, Texas
Headquarters Markham, Ontario, Canada
Products Frozen Yogurt
Website icbiy.com

I Can't Believe It's Yogurt is a chain of stores that serves soft-serve frozen yogurt products in the United States. The company has franchised and company-owned stores and non traditional partnerships for licensing of its products.

Contents

History

I Can't Believe It's Yogurt was founded in 1977 by Bill and Julie Brice from Dallas, Texas.[1] Later, I Can't Believe It's Yogurt was owned under parent company Brice Foods. In the mid-eighties, I Can't Believe It's Yogurt sued TCBY, whose company name was originally "This Can't Be Yogurt!". The lawsuit filed by I Can't Believe It's Yogurt forced its competitor to change its name to "The Country's Best Yogurt!".[2]

I Can't Believe It's Yogurt was acquired by Yogen Früz[3] in 1996.

References

Footnotes

  1. ^ Christine Stube (February 1990). "I Can't Believe It's Yogurt! Dallas" (reprint). Dairy Foods. http://findarticles.com/p/articles/mi_m3301/is_n2_v91/ai_8833527. Retrieved 2008-11-16. 
  2. ^ http://www.slate.com/id/2099747/
  3. ^ "I Can't Believe It's Yogurt Franchise". FranchiseAdvantage.com. http://www.franchiseadvantage.com/Handbook/834-I_Cant_Believe_Its_Yogurt_Franchise.aspx. 

External links